Duplicates No More — duplicate control for CRM: find and merge duplicates

In Bitrix24 CRM, duplicate leads, contacts, and companies are common. The reasons are straightforward: repeat web forms, different ad channels, data imports, integrations, and manual entry by sales reps.

As a result, the same customer can appear in the system more than once. Reps handle duplicate requests, deals get split across different records, and CRM analytics become unreliable.

Duplicates no more automatically finds duplicates in Bitrix24, shows matches right in the CRM record, and lets you merge records in one click. The app helps keep your CRM database duplicate-free and avoids re-processing the same clients.

We have prepared detailed documentation for Duplicates no more: how to install and configure the app, set up duplicate search and merging, use robots and business process activities, run bulk checks, and troubleshoot typical issues. If you prefer to skip the marketing copy below, start there.

• find duplicate leads
  
• find duplicate contacts
  
• find duplicate companies
  
• find duplicate deals
  
• merge CRM duplicates in one click
  
• search by phone, email, and other fields
  
• automatic checks on new records
  
• robots and activities for business processes
  

Over time, many companies accumulate a large number of duplicates in CRM - especially after importing a client base, adding integrations, or launching new ad channels.

The app supports bulk scanning of your CRM database for duplicates. You can check many records at once and find repeats among:

• leads
  
• contacts
  
• companies
  
• deals
  

That way you can quickly spot duplicate customers and clean up your CRM database.

After duplicates are found, you can merge them. The app supports both manual and automatic merging.

• merge duplicates in one click
  
• merge via CRM robots
  
• automatic handling of repeat records
  

When a duplicate is detected, the record can be merged automatically with an existing contact or paused for review by a team member. That helps prevent duplicate deals and keeps your CRM database clean.

• repeat web form submissions
  
• inquiries from different ad channels
  
• several reps creating contacts manually
  
• importing a client database
  
• integrations with telephony and other services
  
• returning customers reaching out again
  

In actively marketed CRMs, 10–30% of leads can be repeats. Without duplicate control, the customer base clutters up fast.

Duplicate checks can run:

• when a lead is created
  
• when a contact is edited
  
• when working on a deal
  
• when moving through the sales pipeline
  

Reps immediately see whether that client already exists in CRM and can open the matching record or merge entries.

• phone number
  
• email
  
• company name
  
• TIN (tax ID)
  
• custom CRM fields
  

• all customer data is carried over
  
• deals and leads are combined
  
• interaction history is preserved
  

• duplicate search automation
  
• activity for workflows
  
• notify the rep when a duplicate is found
  
• pause lead processing until review
  
• automatic duplicate merging
  

Repeat web forms: a client submits a form several times. The app finds the existing contact and helps avoid creating another lead.

Repeat leads from ads: one customer comes in through different channels. The app surfaces the existing client record.

Duplicate contacts in the database: different reps create contacts manually. The app finds matches and helps merge records quickly.

CRM cleanup: scan the whole CRM to find duplicate leads, contacts, and companies.

• companies that capture leads from the website
  
• companies with multiple ad channels
  
• companies with a large CRM database
  
• companies using integrations and imports
  
• sales teams with several reps
  

• a CRM database without duplicates
  
• reps do not re-process the same requests
  
• deals are not duplicated
  
• CRM analytics become more accurate
  
• the customer base stays clean and structured
  

• finding duplicates in Bitrix24
  
• merging duplicate contacts
  
• merging duplicate leads
  
• cleaning up the CRM database
  
• CRM duplicate control
  
• deduplicating the customer database
  

Install the app to automatically find and merge duplicate customers in Bitrix24 and keep your CRM database in order.